Free template
Advertising Quote Template
This free quote template is for publishers and media sellers quoting sponsorships and ad packages. It includes a homepage sponsorship, newsletter placements with a volume discount, a display package and creative production, plus terms, an expiration date and a signature block. Download it in Word or Excel and replace the sample data with your own.
Sample data. Company names and prices are fictional.
Free to download and edit. No sign-up.
What is in the template
The sample quote is laid out the way this kind of deal is usually priced: a homepage sponsorship, newsletter placements with a volume discount, a display package and creative production. Each line has a quantity, a unit, a unit price and its own discount column, and the Excel version calculates the line totals, the list total, the discounts and the final total for you.
Below the line items you will find sample terms, a field for the expiration date and a signature block for both parties. All names and prices are fictional.
Tips for this kind of quote
- Quote each placement by its real unit: week, send or impression package.
- Include creative deadlines and the cancellation window in the terms.
- Give the quote an expiration date, because inventory is only available for so long.
For the full workflow on a call, see forquotez for media and advertising sales.
From template to live quote
A downloaded template is fixed once you send it. If the buyer wants a different quantity or asks for a discount, you edit the file and send it again. With live presentation mode you make that change on the call while they watch, then send the saved quote for e-signature. Try it on the interactive sample quote.
Open this as an interactive quote in forquotez and present it on your next call.
Start a free 30-day trialFrequently asked questions
Is this template free to use?
Yes. Download it, edit it and use it with your own customers. No sign-up is needed.
Do the totals calculate automatically?
In the Excel version, yes. Line totals, the list total, the line discounts and the final total are formulas. The Word version is a static layout.
Can I use it in Google Sheets?
Yes. Upload the Excel file to Google Drive and open it with Google Sheets. The formulas carry over.
Are the companies in the sample real?
No. The company names, contacts and prices are fictional and are there only to show how the template is filled in.